1. We collared Todd Sklar of Range Left Entertainment after his brilliant panel “Anatomy of a Release - from Conception to Exhibition” and asked him about the opportunities for brands in the world of docs.   The short answer - there’s loads of opportunity.  Nothing as vulgar as product placement, but instead for the following reasons: AUTHENTICITY:  Brands crave it and documentaries are built on it.  This medium provide a compelling, implicit (even instrumental) role for the brand in real-world narratives. FINANCE: The biggest problem for documentaries is funding, and demonstrating the opportunity for investors.  Given that the average documentary costs far less to make than the average commercial, brand involvement can eliminate this. DISTRIBUTION:  The second biggest problem is distribution.  Brands employ media agencies.  Nuff said.

    We collared Todd Sklar of Range Left Entertainment after his brilliant panel “Anatomy of a Release - from Conception to Exhibition” and asked him about the opportunities for brands in the world of docs.  

    The short answer - there’s loads of opportunity.  Nothing as vulgar as product placement, but instead for the following reasons:

    • AUTHENTICITY:  Brands crave it and documentaries are built on it.  This medium provide a compelling, implicit (even instrumental) role for the brand in real-world narratives.
    • FINANCE: The biggest problem for documentaries is funding, and demonstrating the opportunity for investors.  Given that the average documentary costs far less to make than the average commercial, brand involvement can eliminate this.
    • DISTRIBUTION:  The second biggest problem is distribution.  Brands employ media agencies.  Nuff said.

    1 year ago  /  Notes