March 2011
1 post
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The Wide, Wide World of Heroes →
Tim Kring mentioned this Fast Company article documenting the extensive transmedia utilised in the Heroes universe
“We are the first generation of human civilisation to prioritise entertainment”
– Author David Brin quoted in The People vs George Lucas
I will not read your f**king script →
This infamous article, written by the screenwriter of A History of Violence, was mentioned in the Anatomy of a Release panel. Worth a read when thinking of asking favours from friends in the industry
“The most succesful brands are those with audiences who perceive that they own...”
– Tim Kring, speaking at Multiplatform Storytelling workshop
The International Mime Academy →
Fancy going on a 10 minute Transmedia Experience? Then head to the International Mime Academy site and have a look around…
PS. you may want to keep your phone handy!
“You can pirate a movie, but you can’t pirate an experience!”
– Maureen McHugh speaking at the 10 minute Transmedia Experience
“I’m honored that Heroes is the most downloaded show on bittorrent....”
– Tim Kring, creator of Heroes
Watch
WatchI saw 3 of these windmill arms drive past.
Absolutely massive.
At first i thought it was a plane wing!
“A window is transparent, a door is open… a window lets you see...”
– Evan Williams, Twitter CEO, speaking about how ‘open’ Twitter is as an organisation
“We are attempting to operate society on obsolete code, built on top of legacies...”
– Douglas Rushkoff
“We want to ruin the lives of designers by turning them into programmers and ruin...”
– Ben Fry
“part of your role is to figure out when to let the data tell its own story”
– Ben Fry speaking at Interactive Infographics - arguably the most visually stunning panel at SXSW
“Great content isn’t enough - its about turbo-charged content distribution”
– Talk on social advertising from Buzzfeed.com and StumbleUpon.
“I cannot recommend Serbian Film to anyone. It is a movie that hard-core horror...”
– Eugene Novikov, Cinematical.com
“Your audience is full of people who are smarter than you are”
– Evan Williams (Twitter)
Watch@Ev speaking at the Twitter keynote
“People are not an inferior class of passive consumers”
– Jaren Lanien
“The concept of ownership is evolving….”
“Behaviour is motivation filtered through opportunity”
– Clay Sherky
WatchWe collared Sebastian de Halleux (top dog for Social Gaming at EA Games) and asked him for advice on brands getting into social gaming. No brand has cracked Facebook gaming to the level that games like Farmville have, and hear he gives some insight into why not.
Top tip 1 - make the game for the player, not for the client.
Top tip 2 - don’t spend all your money on graphics. Spend it on...
WatchThe first 3 days in 83 seconds
WatchMichel Gondry on the loss of emotional memory. A reality check for the digital natives.
WatchDouglas Rushkoff has strong opinions on social marketing…
Social Gaming
We kicked off the day today with a fantastic panel on social gaming, moderated by Gareth Davis (Facebook) and featuring Sebastian de Halleux (Playfish / EA Games), Omar Abdelwahed (Unisoft), John David (Popcap) and Eric Todd (Playdom).
The main points were as follows:
- People would much rather play games with their mates on the internet rather than some random 14 year old in Serbia. Games on...
Michel Gondry
With his new film “Thorn in the Heart” showing at the film festival, Michel Gondry was in town and stopped by for a Q&A.
Besides talking about the film, he gave an insight into his creative process; dreams (and hence sleep) are the secret for his idea generation, and he talked about how he has trained his brain to more effectively recall dreams the next day…
He was also...
“Only about 20% of all purchased video games are finished”
– Maureen McHugh of No Mime Media speaking on The 10 Minute Transmedia Experience
“No single aspect of the story should take longer than 2 minutes or 500 words -...”
– Maureen McHugh of No Mime Media speaking on The 10 Minute Transmedia Experience
“A lot of advertising agencies don’t understand the two key things about...”
– Maureen McHugh of No Mime Media speaking on The 10 Minute Transmedia Experience
“It all starts with a rabbit hole…”
– Steve Peters of No Mimes Media speaking on The 10 Minute Transmedia Experience